Overview
Google Tag Manager (GTM) is a free tool from Google that makes it easy to add, manage, and update tracking tags, like those for conversion tracking, without needing to manually edit your site’s code. Aryeo integrates directly with GTM to make your tracking setup even more seamless.
Benefits of Using Google Tag Manager
Simplified Tag Management
Add or update tags without modifying your website’s code—no developer needed!Version Control & Rollback
Easily manage versions of your tag setups, and revert to a previous version if needed.Advanced Tracking Features
Use triggers and variables to track specific user actions like:Button clicks
Form submissions
Visits to specific pages
Setting up Google Tag Manager
To set up GTM on your website, follow these steps:
Create a GTM account: Sign up for a GTM account at tagmanager.google.com using your Google account.
Create a container: Create a container in GTM, which represents your website. Provide the necessary details, such as the container name and target platform.
Add the container code: Copy the container code snippet provided by GTM and add it to every page of your website. Place the <script> code snippet in the <head> of your web page's HTML output, preferably as close to the opening <head> tag as possible.
Publish the container: Publish the container in GTM to make it live on your website.
Enable Google Tag Manage Integration in Aryeo: Navigate to the Aryeo App Store and select the Google Tag Manager option located under the "Analytics" section. Enter your GTM ID to enable the integration.
Using Google Tag Manager for Order Form Submits
One of the most common uses for GTM with Aryeo is the option to track order form submissions. Here's how to set this up:
Create a new tag: In GTM, create a new tag for tracking form submissions. Choose the appropriate tag template for your analytics platform.
Configure the tag: Set up the necessary parameters for the tag, such as the tracking ID and define additional triggers to fire the tag when a form submission occurs.
Create a trigger: Create a trigger that fires the tag when a form submission event occurs. You can use built-in triggers like "Form Submission" or create custom triggers based on specific form elements or conditions.
Test and Publish: Test the tag and trigger configuration using GTM's preview mode. Once satisfied, publish the changes to make the tracking live on your website.
Helpful Resources
For more information about GTM please refer to the following resources from the Google Tag Manager Help docs:
Please contact the Google Support Team by clicking the link here if you need any further assistance with setting up Google Tag Manager or configuring tags and triggers in Google Tag Manager.
If you have any additional questions about this article, please reach out to the Aryeo Support Team at [email protected]and we'll assist you!