Google Tag Manager (GTM) is a powerful tool provided by Google that simplifies the process of managing and deploying various tracking tags. GTM provides the ability to add and update your own tags for conversion tracking, site analytics, and more! It allows you to add, edit, and update tags without the need for manual code changes, making it easier for you to implement tracking codes!
Benefits of using Google Tag Manager
Simplified tag management: GTM eliminates the need for manual code changes, reducing reliance on developers. Users can easily add or modify tags without touching the website's source code.
Version control and rollback: GTM allows you to create and manage different versions of your tags. This ensures easy reversion of changes or troubleshooting of issues.
Advanced tracking capabilities: GTM provides advanced features like triggers and variables, allowing customization and control over when and where tags are activated. This enables tracking of specific user interactions, including form submissions, button clicks, and specific web page URLs.
Setting up Google Tag Manager
To set up GTM on your website, follow these steps:
Create a GTM account: Sign up for a GTM account at tagmanager.google.com using your Google account.
Create a container: Create a container in GTM, which represents your website. Provide the necessary details, such as the container name and target platform.
Add the container code: Copy the container code snippet provided by GTM and add it to every page of your website. Place the
<script>code snippet in the<head>of your web page's HTML output, preferably as close to the opening<head>tag as possible.
Publish the container: Publish the container in GTM to make it live on your website.
Enable Aryeo + Google Tag Manage Integration: Navigate to the Aryeo App Store and select the Google Tag Manager option located under the "Analytics" section. Enter your GTM ID to enable the integration.
Using Google Tag Manager for order form submissions
One of the most common uses for GTM with Aryeo is the option to track order form submissions. Here's how this could be done:
Create a new tag: In GTM, create a new tag for tracking form submissions. Choose the appropriate tag template for your analytics platform.
Configure the tag: Set up the necessary parameters for the tag, such as the tracking ID and define additional triggers to fire the tag when a form submission occurs.
Create a trigger: Create a trigger that fires the tag when a form submission event occurs. You can use built-in triggers like "Form Submission" or create custom triggers based on specific form elements or conditions.
Test and publish: Test the tag and trigger configuration using GTM's preview mode. Once satisfied, publish the changes to make the tracking live on your website.
GTM Resources
For more information about GTM please refer to the following resources from the Google Tag Manager Help docs:
If your require any further assistance with setting up GTM or tag/trigger configuration, please contact the Google Support Teams by clicking the link here.