Overview
This article explains the difference between Branded and Unbranded property website links in Aryeo, and when to use each when you're posting to the MLS or promoting on social media and other marketing platforms.
What’s the Difference Between Branded and Unbranded Links?
Aryeo provides two types of property website links for every listing to help meet both MLS compliance standards and marketing needs:
Branded Property Website
Use this version when sharing your listing on social media, your personal website, YouTube, email campaigns, and other marketing platforms.
Branded links include:
Listing agent’s name, phone number, email, and website
Agent photo and company logo
You can uploaded a profile photo and company logo to your Aryeo account.
Property headlines and links to property information
These links are designed to maximize visibility and lead generation by showing your contact information prominently to potential clients.
Unbranded Property Website
Use this version when uploading to the Multiple Listing Service (MLS).
Most MLS providers do not allow any branding or agent information in virtual tours or property websites. The Unbranded link is MLS-compliant and omits any contact information.
Unbranded links include:
Property headlines
Links to listing content
No agent name, contact info, photo, or branding
This version ensures your tour stays within MLS guidelines while still showcasing the property effectively.
When to Use Each Link
Platform | Use Branded Link | Use Unbranded Link |
MLS Listing | ❌ | ✅ |
Social Media (Facebook, etc.) | ✅ | ❌ |
Personal Website | ✅ | ❌ |
YouTube, Email Campaigns | ✅ | ❌ |
FAQ
Q: Why can’t I use the Branded link on the MLS?
A: Most MLS systems prohibit branding to ensure listings are neutral and comply with fair marketing standards.
Q: Where can I find the Branded and Unbranded links?
A: These links are typically available in the listing details page within Aryeo. Your photographer or media provider may also send them to you directly.
Q: Can I share both links at the same time?
A: Yes! Just make sure you use the correct version for the appropriate platform to stay compliant and maximize exposure.
If you have any additional questions, please reach out to the Aryeo Support Team at [email protected] and we'll assist you!