Have you ever needed to set custom pricing for certain customers, perhaps for a brokerage partnership or special offering for a high volume customer? Maybe you reduce the price of your products by 10%, or have a custom package that you offer for a certain brokerage?
Pricing groups unlock these options and more for your business.
What Are Pricing Groups?
A pricing group lets you set price overrides for a group of your customers.
Price overrides can work in one of a couple ways:
First, you can set any new price for any of the products you offer. This is ideal for products for which you have negotiated reduced prices.
Alternatively, you can hide and show products. This is ideal for products that you'd like to either hide from certain customers or special products you'd like to offer only to certain customers.
Let's demo both options below.
Demo #1: Set New Prices For Certain Products
Before we can override the price of a product, we need to create a new pricing group. Head over to the product overview page and click into the new pricing groups page. Next, click the "Create Pricing Group" button.
Give your pricing group a name and a description, and click "Start Configuring Pricing Group".
On the configuration page, you're first able to set which of your customers are part of the pricing group.
For this example, we've added three different customers to this group.
Next, configure what price override you'd like to offer these customers.
For this example, we've reduced the price of our "Standard Photography" product by 10%.
And now, when an order is created using one of the customers in this pricing group, these price overrides will be used for our "Standard Photography" product! However, if we create an order for a customer outside this pricing group, we'll see our default prices used for "Standard Photography".
Demo #2: Hiding Products For Certain Customers
Pricing groups also enable hiding and showing products for certain groups of your customers.
First, let's hide a product by default and show it for our "Brokerage Partnership" pricing group. Opening up the product "Standard Photography" we used in Demo #1, we see some new configuration options under "Product Pricing & Serviceable Details".
Clicking the eye icon next to the price of our product variants, we can hide each by default. Then in the "Pricing Table", we can mark these same variants as visible for the "Brokerage Partnership" pricing group and set prices.
Now, if we create an order for a customer outside this pricing group, all product variants of "Standard Photography" are hidden. However, when creating an order for one of the customers in this pricing group, normal prices for "Standard Photography" are available!
Alternatively, we can reverse the configuration above to show any product by default and hide it for certain customers. Simply flip the steps above, leaving the default prices set and marking the variants as hidden for the pricing group.
Pricing groups are an incredibly flexible way to support pricing changes for groups of your customers. We're excited for you to start configuring them to meet your business' needs!