What is the Photographer Branding & HD Photos feature?

A new feature available through Aryeo that allows any photography company to receive brand attribution and display high-resolution photos on Zillow.

What are the benefits of enabling Photographer Branding & HD Photos?

By enabling the Photographer Branding & HD Photos feature, Aryeo photography companies will receive the following benefits.

How much does it cost to enable Photographer Branding & HD Photos?

There is no cost to enable the Photographer Branding & HD Photos feature.

Where can I learn more about Zillow media exclusives and Photographer Branding and HD Photos?

Please visit this page to learn more.

How does a photographer opt in to Photographer Branding & HD Photos?

Log in to your Aryeo account and visit the Zillow media exclusives page. Click the “Photographer Branding & HD Photos” tile under Zillow media exclusive and enable it. Check the box to agree to the terms and conditions, and click enable.

Once a photography company opts in, will they automatically have photographer branding and HD photos on all their listings?

Yes. When a photography company enables this feature it will apply by default to all future media delivered by the company. When the agent publishes the listing to the MLS, Zillow will automatically identify and replace images on the Zillow listing with the HD images uploaded to Aryeo. The company’s logo and name will automatically appear in the photo viewer whenever an HD photo is displayed. These benefits will appear on both mobile and desktop.

Can photography companies turn this feature off on specific listings?

Yes, a photography company that has enabled Photographer Branding & HD Photos can disable this feature on a per-listing basis. To do this, a company user must navigate to the listing in Aryeo, then click on the Listing Settings button, and then uncheck the box for “Receive Photographer Branding & HD Photos”. It will only be possible to uncheck this box before the listing is delivered to the customer.

What if the photographer only wants one of the features? Photographer branding or HD photos, but not both?

Photographer Branding & HD Photos is a single feature. When photographers opt into Photographer Branding & HD Photos, they receive both benefits.

How do I ensure my photos appear on Zillow in HD quality?

If enabled, your photos will display photos in their original resolution on Zillow. Most MLSs downsize photos to a set resolution to make the photos easier to transfer, although this varies from MLS to MLS. With Photographer Branding & HD Photos enabled, your photos will display in their original resolution, which means that in most cases the photo will appear sharper and better allow shoppers to zoom in on the image to see more detail.

How quickly will my branding and HD photos appear?

Once the agent publishes the listing to the MLS, Zillow will automatically replace the images provided with the listing with their high-resolution versions. It may take several hours after the listing has been published on the MLS for photographer branding and HD photos to appear on Zillow.

What happens if the photographer opts in but is not seeing their branding or HD photos?

Please see our Help Center for more information. If it has been several hours since the listing went live on the MLS and you are still not seeing HD photos and your company branding on Zillow, please reach out to our support team at [email protected] or call 1 (800) 273-5188.

Can I opt out of the program if I change my mind?

You can opt out of the program on a listing basis, or disable the Photographer Branding and HD Photos feature in your Aryeo account.

Does this work retroactively on old listings?

No, the feature only applies to listings delivered after the feature is enabled in your Aryeo account. Previously delivered listings will not automatically display HD photos or your company branding on Zillow, even if those same photos were used.

Will this slow down my listing upload or photo delivery time?

Not at all. Aryeo will continue to deliver photos to your customers as usual. Once the listing is published to the MLS, Zillow automatically replaces the matched photos with the higher resolution versions you’ve uploaded to Aryeo. This process may take a few hours depending on how quickly the MLS syndicates the listing to Zillow, but it won’t impact your delivery workflow or timelines.

Is the HD icon or photographer branding a watermark?

No, the HD icon and photographer branding are not watermarks on the photos, and instead are displayed underneath the photos on Zillow.

What does HD photography look like and how does it differ from standard Zillow photos?

Most MLSs downsize photos to a set resolution to make the photos easier to transfer, although this varies from MLS to MLS. With Photographer Branding & HD Photos enabled, your photos will display in their original resolution, which means that in most cases the photo will appear sharper and better allow shoppers to zoom in on the image to see more detail.

To make sure that your photos appear in higher resolution on Zillow make sure the resolution of photos you upload to Aryeo exceeds the resolution limits of your local MLS.

Can photographers customize how their branding appears?

In your Aryeo profile, you can upload your company logo and website URL. Changing what’s in your company profile will directly reflect what appears on Zillow.

Will photographer branding be visible to all Zillow users?

Yes, if opted in, everyone who visits the Zillow listings will see your branding below the photos whenever one of your HD photos is displayed.

Will my HD photos be displayed on all devices and platforms?

Yes, HD photography will appear on Zillow listings across web and mobile when the feature is enabled.

Is there a file size or format requirement for HD photos?

There is no specific file size or format required for HD photos. Your photos will need to be higher resolution than the maximum permitted by your local MLS to see a difference on Zillow.

Do I need special equipment for HD photography?

No, photographers can use the photography equipment they already have.

Can agents remove my branding?

No, this feature is managed by photographers. Agents benefit from having higher-resolution media on their listings to help them highlight the home and deliver a richer and higher-quality listing experience to consumers on Zillow.

Will the photography need to be added to the MLS?

Yes. In order for photographs to be displayed in HD, the same image must be uploaded to the MLS by the agents you work with. The HD photograph will appear on Zillow when there is a matching photo in the MLS.

If I add additional images to an order I already delivered, will I need to re-deliver in order for the images to be displayed with photographer branding and HD?

Yes - and the photographs will also need to be in the MLS.